Definition(s)
Attractiveness
- An estimate of the value of a target to a threat. Consideration shall be given to the following factors in defining the threat and in determining the need for any enhanced countermeasures:
 - potential for mass casualties/fatalities;
 - extensive property damage;
 - proximity to national assets or landmarks;
 - possible disruption or damage to critical infrastructure;
 - disruption of the national, regional, or local economy;
 - ease of access to target;
 - media attention or possible interest of the media;
 - company reputation and brand exposure;
 - the presence of on-site materials that can be used as a chemical or biological weapon (or precursor materials that can be used to develop chemical or biological weapons).
 
Source: API RP 781 Security Plan Methodology for the Oil and Natural Gas Industries.1st Ed. September 2016. Global Standards
Attractiveness
An estimate of the value of a target to a threat. Consideration shall be given to the following factors in defining the threat and in determining the need for any enhanced countermeasures:
- potential for mass casualties/fatalities;
 - extensive property damage;
 - proximity to national assets or landmarks;
 - possible disruption or damage to critical infrastructure;
 - disruption of the national, regional, or local economy;
 - ease of access to target;
 - media attention or possible interest of the media;
 - company reputation and brand exposure.
 - the presence of on-site materials that can be used as a chemical or biological weapon (or precursor materials that can be used to develop chemical or biological weapons).
 
Source:API STANDARD 780, Security Risk Assessment Methodology for the Petroleum and Petrochemical Industries, First Edition, May 2013. Global Standards