Social Amplification of Risk
Distortion of the seriousness of a risk caused by public concern about the risk and/or about an activity contributing to the risk.
Sample Usage: Social amplification of risk can result in public concern with an otherwise insignificant risk.
- Describes the phenomenon by which hazards interact with psychological, social, institutional, and cultural processes in ways that may amplify or attenuate the public’s perceived level of risk.
- The social amplification of risk phenomenon is the subject of a field of study that seeks to systematically link the technical assessment of risk with sociological perspectives of risk perception and risk-related behavior.
Source: DHS Risk Lexicon, U.S. Department of Homeland Security, 2010 Edition. September 2010 Regulatory Guidance